We are an Impact Production company with a purpose for your Positive Self Body Image.
Frames of impact
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Our Mission
To champion the beauty of diverse appearances and cultural identities, crafting innovative films that heal, inspire, and transform lives—nurturing psychosocial well-being, amplifying underrepresented voices, and fostering a culture of inclusion of individuals and communities.

Our Vision
To be a leading force in creating an Africa where diverse appearances are celebrated, inclusion is a way of life, mental well-being is prioritized, and every individual is empowered to thrive with dignity and confidence by 2035.

De Shell Pictures: Unmasking Stories. Empowering Lives.
De Shell Pictures is a Social Impact Entertainment (SIE) enterprise committed to advancing Sustainable Development Goal (SDG) 3 by promoting appearance positivity, acceptance, and confidence while nurturing psychosocial health and well-being. By aligning with SDG 10 and SDG 16, we create entertaining, impactful content and productions that ignite conversations around mental well-being, representation, inclusion, social justice, and equal opportunities. We are here to sustainably challenge biases and create pathways for primarily individuals with visible differences, appearance challenges, and cultural identity to thrive emotionally, socially, mentally, and economically.

De Shell Pictures; Inspiring Change, One Story at a Time.